Just lost some money on facebook? You have to read this article about facebook marketing tactics.
I would like to share one facebook marketing trick that I learned and perhaps you can share others.
I noticed that in order to get any serious volume of PPC clicks my bid had to be around $0.40 in my niche. This was not good since I only converted at $0.24 per click.
To overcome this I switched my bids to CPM instead of CPC. Then I created a dozen versions of my ad with different titles and images. Finally I ran all campaigns then cancelled all but the ones with the highest CTR.
I was left two ads instead of one and able to get my cost per click down to about $0.05
Anyone else care to share your experiences or FACEBOOK MARKETING TRICKS?